Crafting brands for passionate, purpose-driven founders

I collaborate with visionary changemakers dedicated to creating a positive impact in the world.

LET’S BRING YOUR IDEA TO LIFE

Great brand stories are powerful. Here’s how I can help you tell yours:

Brand Strategy

Align your brand’s purpose with a strategy that inspires & delights your audience & creates meaningful connections, creating a path to success.

Brand Design

Create a brand that’s uniquely yours—both visually and verbally—by telling your brand story and aligning with your mission, vision, and values.

Digital Brand

Craft a website thats not just pretty, but joyful to use, centring your audience's experience by prioritising accessibility & inclusivity.

Community Building

Help you grow and nurture a community that shares your vision, & create an authentic space for you to connect with your audience.

Recent work

I LOVE WORKING WITH

Purpose driven small businesses

Female founders

LGBTQIA+ founders

Disabled founders

Changemakers

I’m passionate about creating brands for individuals, communities, and organisations who are bravely trying to make a difference whether in their own lives or others.

Ethical design, inclusivity, and accessibility drives everything I do.

  • Sustainable skincare and beauty

  • Tech-for-good

  • Ethical fashion

  • Small, independent businesses

  • Communities

  • Charities & non-profits

SECTORS I WORK IN

Betty’s values

Clients

RECOGNITION

National Learning Award, 2020

National Diversity Award, 2020

Bond Award, 2022 – Transform Trade rebrand

The Carer, 2023 – Care Rights UK rebrand

Featured on Good Morning Britain, 2023 – This Has To Stop campaign

Featured in the Daily Mail & Evening Standard, 2023 – This Has To Stop campaign

Winner of Campaign of the Year, LGC Awards, 2025 – This Has To Stop campaign

A little bit about Betty

Betty, is a small brand studio founded and lead by me, Elizabeth Elcoate, a brand designer and project lead with over 15 years experience working with founders and social changemakers. I have a trusted group of talented collaborators who partner on projects providing illustration, copywriting, and digital development expertise.

My mission is to amplify voices that often go unheard and to design with heart, soul, and purpose.

LET’S CHAT

Ready to create something amazing together? I’d love to hear from you. Whether you’re ready to start a project or just want to chat through your ideas, drop Betty a message using the contact form, and I’ll get back to you ASAP. Alternatively you can schedule a call with me.