Crafting brands for passionate, purpose-driven founders
We collaborate with visionary small business owners dedicated to creating positive change in the world.
LET’S BRING YOUR IDEA TO LIFE
Great brand stories are powerful. Here’s how we can help you tell yours:
Brand Strategy
Align your brand’s purpose with a strategy that inspires & delights your audience & creates meaningful connections, creating a path to success.
Brand Design
Create a brand that’s uniquely yours—both visually and verbally—by telling your brand story and aligning with your mission, vision, and values.
Digital Brand
Craft a website thats not just pretty, but joyful to use, centring your audience's experience by prioritising accessibility & inclusivity.
Community Building
Help you grow and nurture a community that shares your vision, & create an authentic space for you to connect with your audience.
WE LOVE WORKING WITH
Purpose driven small businesses
Female founders
LGBTQIA+ founders
Disabled founders
Changemakers
We’re passionate about creating brands for individuals, communities, and small businesses who are bravely trying to make a difference whether in their own lives or others.
Ethical design, inclusivity, and accessibility drives everything we do.
Sustainable skincare and beauty
Tech-for-good
Ethical fashion
Small, independent businesses
Communities
SECTORS WE WORK IN
A little bit about Betty
Betty, is a small brand studio founded and lead by Elizabeth Elcoate, a brand designer and creative director with over 15 years experience working with founders and social changemakers. Elizabeth has a trusted group of talented collaborators who partner on projects providing illustration, copywriting, and digital development expertise.
Her mission is to amplify voices that often go unheard and to design with heart, soul, and purpose.
Our Values
WHAT OUR CLIENTS SAY
“Elizabeth was excellent at helping us to establish the core brand objectives and tone of voice before embarking on the visual design and identity. She has a real flair for understanding the key messages that need to be portrayed and considers longevity when it comes to producing effective branding.”
Louise Thomas- Minns, Founder of Louise Thomas Skin Care
“Elizabeth exceeded my expectations and her expertise was invaluable. She guided me through a thorough and insightful process that challenged me to think deeper and more clearly about my brand.
The documents Elizabeth developed are now the blueprint of Made North’s identity and the foundation of my marketing strategy.”
Matt Williams, Founder of Made North
“Reflecting on our collaboration, it's clear that Elizabeth’s approach to brand strategy and design is both professional and insightful. Her ability to adapt and build upon ideas, combined with her unparalleled attention to detail, sets Elizabeth apart in her field.”
Andrew Cameron, Founder of Hütte
LET’S CHAT