A strategic brand partner for solo founders and small organisations. Betty helps build brands that capture the attention of the people who matter.
ABOUT BETTY
A truly effective brand can’t exist without great strategy. We collaborate closely with you to understand who your audience is, what they love, and how to reach them. We then use this knowledge to craft a bold brand that gives you a clear path to success and longevity.
Founded by Elizabeth Elcoate, Betty brings agency-level expertise to the solo founders and small organisations making a positive impact.
Louise thomas skin care
CARE RIGHTS UK
Made north
transform tradeBETTY’S SERVICES
Great brand stories are powerful; they connect you to your audience and make communication simpler. Here’s how we help you tell yours:
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Communicating your brand to the world shouldn’t feel confusing. If you’re struggling to reach your intended audience, then a brand audit is a great place to start.
Our brand audit package evaluates your position in the market, and how your current brand aligns with your goals. It reviews your messaging, visual identity, and positioning, and creates a comprehensive report with actionable insights.
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Brand strategy is the roadmap for reaching your audience. It defines what you stand for, what sets you apart, and why people choose you.
It gives you a clear framework for communication, marketing and growth. We believe there is no brand without brand strategy.
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Brand design is not just visual. Rooted in strategy, we create a mission-led, future-facing brand that tells your story boldly and authentically, both visually and verbally.
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Your website is your brand’s shopfront. As experts in both Squarespace and Shopify, we create websites that aren’t just visually captivating, but joyful to use—centring your audience's experience by prioritising accessibility and inclusivity.
We’re passionate about creating brands for individuals, small businesses and organisations who are bravely trying to make a difference in the world.
Ethical design, inclusivity, and accessibility drive everything we do.
We want to make great branding available to everyone, and we’re transparent with our pricing. Betty’s packages can be found here.
Solo Founders
Small, independent businesses
Communities
Small charities & non-profits
Heritage & conservation organisations
PEOPLE WE WORK WITH
Clients we’ve worked with
RECOGNITION
National Learning Award, 2020
National Diversity Award, 2020
Bond Award, 2022 – Transform Trade rebrand
The Carer, 2023 – Care Rights UK rebrand
Featured on Good Morning Britain, 2023 – This Has To Stop campaign
Featured in the Daily Mail & Evening Standard, 2023 – This Has To Stop campaign
Winner of Campaign of the Year, LGC Awards, 2025 – This Has To Stop campaign
A little bit about Betty
Betty, is a small brand studio founded and led by me, Elizabeth Elcoate, a brand strategist and designer with over 15 years experience working with founders and changemakers. I have a trusted group of talented collaborators who partner on projects providing illustration, copywriting, and digital development expertise.
My mission is to make strategic branding accessible to everyone.
LET’S CHAT