Brand design for solo founders and small businesses
Big agency expertise for smaller budgets
LET’S BRING YOUR IDEA TO LIFE
Great brand stories are powerful. Here’s how I can help you tell yours:
Brand Strategy
Align your brand’s purpose with a strategy that inspires & delights your audience & creates meaningful connections, creating a path to success.
Brand Design
Create a brand that’s uniquely yours—both visually and verbally—by telling your brand story and aligning with your mission, vision, and values.
Digital Brand
Craft a website thats not just pretty, but joyful to use, centring your audience's experience by prioritising accessibility & inclusivity.
Community Building
Help you grow and nurture a community that shares your vision, & create an authentic space for you to connect with your audience.
Recent work
Services
I’m a big fan of transparency, so here’s what you can expect to pay when working with Betty.
Brand Starter £1500
Logo design, colour palette, font pairings, basic brand guidelines, and a brief building session.
Perfect for: Early-stage start-ups and new businesses that just need the basics.
Timeline: 2 weeks
Add-ons available: website, pitch decks, merch design, and social media assets.
Brand Foundation £3500
Complete brand identity: logo, colours, font pairings, full brand guidelines, social media assets, and a discovery workshop.
Perfect for: New ventures that want to hit the ground running or established businesses ready for a rebrand.
Timeline: 4-6 weeks
Add-ons available: website, pitch decks, packaging design, merch design, and social media assets.
Brand + Website £6500
Complete brand identity: logo, colours, font pairings, full brand guidelines, social media assets, custom website and build, and a discovery workshop.
Perfect for: Organisations starting from scratch who need the complete package.
Timeline: 6-8 weeks
Add-ons available: pitch decks, packaging design, print design, and merch design.
Ongoing brand support can be added on to any of these packages as a monthly retainer.
I’m passionate about creating brands for individuals, communities, and organisations who are bravely trying to make a difference whether in their own lives or others.
Ethical design, inclusivity, and accessibility drives everything I do.
I LOVE WORKING WITH
Solo Founders
Small, independent businesses
Small charities and non-profits
Purpose-driven organisations
Betty’s values
Clients
RECOGNITION
National Learning Award, 2020
National Diversity Award, 2020
Bond Award, 2022 – Transform Trade rebrand
The Carer, 2023 – Care Rights UK rebrand
Featured on Good Morning Britain, 2023 – This Has To Stop campaign
Featured in the Daily Mail & Evening Standard, 2023 – This Has To Stop campaign
Winner of Campaign of the Year, LGC Awards, 2025 – This Has To Stop campaign
A little bit about Betty
Betty, is a small brand studio founded and lead by me, Elizabeth Elcoate, a brand designer and project lead with over 15 years experience working with founders and social changemakers. I have a trusted group of talented collaborators who partner on projects providing illustration, copywriting, and digital development expertise.
My mission is to give solo founders and small organisations with limited budgets access to big-agency level expertise.
LET’S CHAT