A strategic brand partner for solo founders and small organisations. Betty helps build brands that capture the attention of the people who matter.

ABOUT BETTY

A truly effective brand can’t exist without great strategy. We collaborate closely with you to understand who your audience is, what they love, and how to reach them. We then use this knowledge to craft a bold brand that gives you a clear path to success and longevity.

Founded by Elizabeth Elcoate, Betty brings agency-level expertise to the solo founders and small organisations making a positive impact.

See our services 
Louise thomas skin care
CARE RIGHTS UK
Made north
transform trade
further projects

BETTY’S SERVICES

Great brand stories are powerful; they connect you to your audience and make communication simpler. Here’s how we help you tell yours:

  • Communicating your brand to the world shouldn’t feel confusing. If you’re struggling to reach your intended audience, then a brand audit is a great place to start.

    Our brand audit package evaluates your position in the market, and how your current brand aligns with your goals. It reviews your messaging, visual identity, and positioning, and creates a comprehensive report with actionable insights.

  • Brand strategy is the roadmap for reaching your audience. It defines what you stand for, what sets you apart, and why people choose you.

    It gives you a clear framework for communication, marketing and growth. We believe there is no brand without brand strategy.

  • Brand design is not just visual. Rooted in strategy, we create a mission-led, future-facing brand that tells your story boldly and authentically, both visually and verbally.

  • Your website is your brand’s shopfront. As experts in both Squarespace and Shopify, we create websites that aren’t just visually captivating, but joyful to use—centring your audience's experience by prioritising accessibility and inclusivity.

We’re passionate about creating brands for individuals, small businesses and organisations who are bravely trying to make a difference in the world.

Ethical design, inclusivity, and accessibility drive everything we do.

We want to make great branding available to everyone, and we’re transparent with our pricing. Betty’s packages can be found here.

  • Solo Founders

  • Small, independent businesses

  • Communities

  • Small charities & non-profits

  • Heritage & conservation organisations

PEOPLE WE WORK WITH

Let's work together

Client testimonials

  • "We worked with Liz on the rebrand of our company. In particular, we wanted her to help us define our visual identity so that it matched our culture and represented us. Working with her was a dream, she was fantastic and the whole team loved working with her. Plus the visual identity that she helped us define was perfect! If you get the chance to work with Liz, do. She is brilliant!"

    —Shane Doyle, Project Lead at Threefold

  • "Liz was excellent at helping us to establish the core brand objectives and tone of voice before embarking on the visual design and identity. She has a real flair for understanding the key messages that need to be portrayed and considers longevity when it comes to producing effective branding."

    —Louise Thomas-Minns, Founder of Louise Thomas Skin Care:

  • "Your guidance and creativity has helped us take a step into the future. Our new brand is an excellent platform for change."

    —Jon McNaughton, Head of Policy & Campaigns at Transform Trade

  • "Liz’s attention to detail and insightful creative approach set her apart. She made our brand feel authentic and approachable."

    —Andrew Cameron, Founder of Hütte

Clients we’ve worked with

RECOGNITION

National Learning Award, 2020

National Diversity Award, 2020

Bond Award, 2022 – Transform Trade rebrand

The Carer, 2023 – Care Rights UK rebrand

Featured on Good Morning Britain, 2023 – This Has To Stop campaign

Featured in the Daily Mail & Evening Standard, 2023 – This Has To Stop campaign

Winner of Campaign of the Year, LGC Awards, 2025 – This Has To Stop campaign

A little bit about Betty

Betty, is a small brand studio founded and led by me, Elizabeth Elcoate, a brand strategist and designer with over 15 years experience working with founders and changemakers. I have a trusted group of talented collaborators who partner on projects providing illustration, copywriting, and digital development expertise.

My mission is to make strategic branding accessible to everyone.

Schedule a call
Connect

LET’S CHAT

Ready to create something amazing together? I’d love to hear from you. Whether you’re ready to start a project or just want to chat through your ideas, drop Betty a message using the contact form, and I’ll get back to you ASAP. Alternatively you can schedule a call with me.

Schedule a call