Hütte

A warm, purpose-led brand identity for a bespoke mountain travel company built on sustainability and mental wellbeing.

My work

Brand creation with digital accents.

Visual Brand includes

  • Logo and logomark

  • Brand guidelines

  • Graphic devices

    Illustrations

  • Colour palette

  • Typography

  • Stationery

Verbal Brand includes

  • Naming

  • Tone of voice

  • Copy guidance

Digital Design includes

  • Mobile UI design

  • Desktop website design

  • Booking journey flows

  • Visual design system

  • Interactive search & filter UI

Mobile UI design

Homepage

A warm, welcoming entry point where users begin their journey — with simple search inputs and an “Inspire Me” option for flexible planning.

Chalet list page

Filtered results displayed clearly and accessibly, helping users browse available chalets that match their destination and dates.

Chalet detail page

Detailed chalet information and a mobile-friendly booking section guide users smoothly toward making a reservation.

THE CHALLENGE

Renamed from ChaletAway, Hütte needed a brand that reflected its dedication to high-quality, eco-conscious mountain stays and the mental health benefits of nature.

THE SOLUTION

I led brand workshops and research to define their values and unique story, which informed a visual brand defined by natural colours, minimalist line-art, and playful yet grounded illustrations. The resulting identity conveys quality, warmth, and environmental care, and includes digital brand expressions for online application.

Andrew Cameron, owner of Hütte says:

“Liz’s attention to detail and insightful creative approach set her apart. She made our brand feel authentic and approachable.”